Daily Archives: Jun 23, 2025

Andrew Freels

5 Brand Killers, Gen-Z Gaps, and Rebranding For Real Growth

In our latest episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed bring on Bethany Dutcher, VP of Marketing at Members First Credit Union, to share insights on credit union branding, reaching younger generations, and the benefits and challenges of rebranding. Avoiding the Five Brand KillersAccording...
Andrew Freels

Building Trust Before You Call, Big Ears for Better Solutions, &...

In this episode of Grow Your Credit Union, host Joshua Barclay and guest co-host James McBride from CONNECTS Federal Credit Union welcome David Sussman, CEO of PFP Services, to discuss key strategies that can drive growth and deepen member engagement. In this episode of Grow Your Credit Union, host Joshua...
Andrew Freels

The Three Lies of AI, Rate Cuts, and Big Changes Through...

AI promises big changes, but are credit unions buying into misconceptions that could hold them back? In this episode of Grow Your Credit Union, host Joshua Barclay and guest co-host Elizabeth Osborne, COO, Great Lakes Credit Union are joined by April Clobes, CEO, MSU FCU to tackle this week's three...